Category Insights Analyst II

As a member of our category management team, you’ll work closely with our sales and marketing teams to help our customers make the most informed product and promotion decisions, using industry-leading research tools that identify consumer insights. The information you’ll provide is critical to our shared success.

Category Insights Analyst II

Breakfast / Snacking

Position Overview:

At Johnsonville, we're proud to be leading experts in sausage, and the Analyst II in Category Development plays a key role in leveraging actionable insights to identify growth opportunities within the category for our customers.

The Analyst II, Category Development – Breakfast/Snacking, contributes to driving sausage sales by collaborating closely with Sales, Marketing, and retail customers. This role involves providing valuable data insights, analysis, information support, and training. This position focuses on:

• Category insights, analytics, and strategy
• Engagement with our sales and marketing teams
• Sausage category leadership and development
• Sausage selling capability and tool development
• Leveraging syndicated data and tools to provide insights that drive sausage revenue and profits
• Creating & distributing selling stories to strengthen our leadership based on insights discovered throughout the year

Responsibilities:

• Develop insights that drive category and brand strategy with the Brand team
• Assist in creating and implementing a transformative Category Leadership Vision that delivers sustainable results for both Johnsonville and the customer by supporting:
  • Top to top customer meetings
  • Joint Business Planning (JBP) sessions
  • Category Reviews
  • Comprehensive selling strategies for assortment, shelving, pricing, promotions, and innovation that effectively bring the disruptive Category Leadership Vision to life for customers
• Create and implement best practices and KPIs for category assortment and shelving
• Collaborate with Sales Strategy, Revenue Growth Management (RGM), and Brand Teams to align and create effective go-to-market strategies and tactics for customers
• Partner with Sales Strategy and RGM to ensure the timely delivery of sales insights, information, and selling stories for effective sales execution with customers
• Continuously educate Brand Marketing, Sales, and Senior Leadership on marketplace, category, and shopper dynamics, as well as insights and trends that impact Johnsonville and the categories in which we compete
• Build and maintain a deep understanding of market and category trends
• Generate and share insights for annual market share forecasting and monthly reporting
  • Clearly communicate the factors driving base volume changes to support internal annual and trimester business planning activities
• Lead customized analytical projects such as marketing mix, price elasticity, and assortment analysis
• Drive efficient and integrated internal reporting to create a single source of truth
• Foster strong collaborative partnerships with cross-functional team members and research partners such as Circana, Numerator, Scintilla, 84.51 and dunnhumby

Education:

• Bachelor’s degree in marketing, accounting, finance, or a related field is required

Experience:

• Minimum 2 years of experience working successfully in a CPG category insight function, required
• Syndicated POS data tool expertise (i.e., Circana Unify, Nielsen Answers) preferred
• Customer POS and loyalty card data expertise (i.e., dunnhumby, 84.51, Scintilla) preferred

Skills:

• Demonstrated success in using assortment, pricing, and marketing mix analysis to drive revenue growth
• Strong project management skills
• Ability to develop an objective point of view while building strong relationships with internal clients
• Excellent communication skills along with strong organizational and presentation abilities to effectively interact with all levels of Johnsonville customers and team members
• Strong math and analytical skills
• Capable of transforming insights into actionable business growth opportunities
• Skilled at telling a compelling story through data
  Genuine curiosity and desire to ask, “what’s next?”
• Exceptional Microsoft Office skills (Excel, PowerPoint)
• Collaborative team player, offering positive and constructive input to enhance the Category Leadership team and function
• Eager to quickly learn new skills in a project-driven environment, with the ability to manage multiple projects simultaneously

Date:                                 March 25, 2025

Location:                          Global Sausage Headquarters, Sheboygan Falls, WI

                                           (Our office is about an hour north of Milwaukee)

Coach:                               Director, Category Leadership

Member Status:              Full Time, Salaried

Travel:                               Up to 10% of your time

Reason for Posting:        New Position

Benefits:                           Members have potential for a monthly bonus, 401k with a company match and profit sharing. Members also have access to terrific benefits including affordable medical, dental and vision coverage; flexible spending accounts; disability and life insurance; and fertility and adoption assistance. Johnsonville also offers competitive paid time off, including paid parental time off, as well as access to the 24/7 onsite fitness center, onsite medical clinic and tuition reimbursement! 

About our Company

Since 1945, our family-owned band of sausage-makers has invented better ways to make, eat and prepare crave-able sausage. Today, we are 3,000 Members strong. We sell our famous sausage in all 50 United States and more than 40 countries. We have a culture built on the idea that if we make developing your talents our top priority, great business results will follow naturally. We call it The Johnsonville Way. It has been our secret sauce for decades, and we hope you get to experience it for yourself!

How to Apply:  

External candidate:  Apply on-line only at: careers.johnsonville.com

Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

We value the diversity of our workforce and we embrace the principles of Equal Opportunity Employment. M/F/Vet/Disability

Johnsonville values the service Veterans and their family members have given to our country.  We support the hiring of returning service members and military spouses.