Senior Associate Brand Manager
Sheboygan Falls, WI, US, 53085
Johnsonville Location: Global Headquarters
Members of our marketing team work on all aspects of the brand and its portfolio of products, including consumer insights, advertising, consumer promotion, shopper marketing, new products, sales, operations and finance. As a member of this team, your responsibilities could include leading the development of integrated marketing efforts, leading advertising and packaging development, promotional and website development, creating and executing media strategies and plans, championing new products, advancing consumer insights and brand strategy, and collaborating with sales teams to develop strategic partnerships. The marketing team is an integral part of the organization’s overall success.
Position Overview
Johnsonville is committed to becoming the "Best Company in the World." We’re seeking a passionate and strategic Senior Associate Brand Manager to help drive growth in the Breakfast Occasion space, which covers forms like breakfast links, patties in uncooked, cooked, refrigerated and frozen formats. This role is ideal for someone who thrives on uncovering consumer insights, shaping category strategy, and collaborating cross-functionally to bring compelling ideas to life. You’ll play a key role in helping Johnsonville develop and execute the strategies of these products as we grow the breakfast occasion.
Responsibilities
• Support senior brand manager in strategy development and brand planning for products in the Breakfast Occasion.
• Responsible for near-term (12-18 month) execution of brand and organizational strategies across the breakfast portfolio.
• Lead integrated business planning and consumption forecasting in partnership with demand planning team.
• Support efforts on Private Label business to reduce operational complexity and improve margins
• Identify and activate consumer insights to drive brand relevance and category growth.
• Collaborate with cross functional partners in category leadership, sales, R&D, pricing and sales strategy to drive execution and activation at retail.
• Develop and deliver near-in innovation and renovation initiatives that keep the brand fresh and newsworthy, while partnering with senior brand manager to develop long-term innovation strategy and pipelines
• Provide ongoing analysis of brand performance, competitive activity, and category dynamics to inform decision-making.
Education
- Bachelor’s degree in related field and MBA is required
Experience
• 3+ years of marketing experience preferred
• Positive and enthusiastic, consistently pushes creativity and innovation
• Demonstrated ability to solve problems, create new business and/or elevate existing business to higher levels of performance
• Collaborative and can deliver strong results in close partnership with others across work areas, functions and geographies
• Innate curiosity as well as strong analytic capabilities, ability to leverage data to generate insights and drive evidence-based decision making
• Action oriented, with the ability to set priorities and achieve goals
• Comfortable dealing with ambiguity, acts with a high degree of integrity, humility and personal ownership
Skills
• Positive and enthusiastic, consistently pushes creativity and innovation
• Demonstrated ability to solve problems, create new business and/or elevate existing business to higher levels of performance
• Collaborative and can deliver strong results in close partnership with others across work areas, functions and geographies
• Innate curiosity as well as strong analytic capabilities, ability to leverage data to generate insights and drive evidence-based decision making
• Action oriented, with the ability to set priorities and achieve goals
• Comfortable dealing with ambiguity, acts with a high degree of integrity, humility and personal ownership
Other Requirements
Benefits and Compensation
Members have potential for a monthly bonus and 401k with a company match. Members also have access to terrific benefits including affordable medical, dental and vision coverage; flexible spending accounts; disability and life insurance; and fertility and adoption assistance. Johnsonville also offers competitive paid time off, including paid parental time off, as well as access to the 24/7 onsite fitness center, and onsite medical clinic! Exact compensation may vary based on skills, experience, and location.
Applicants must be eligible to work in the country where this job is located, without requiring sponsorship now or in the future.
About our Company
Since 1945, our family-owned band of sausage-makers has invented better ways to make, eat and prepare crave-able sausage. Today, we are 4,000+ Members strong. We sell our famous sausage in all 50 United States and more than 40 countries. We have a culture built on the idea that if we make developing your talents our top priority, great business results will follow naturally. We call it The Johnsonville Way. It has been our secret sauce for decades, and we hope you get to experience it for yourself!
Johnsonville is an equal opportunity employer, including Vet/Disability.
We embrace the principles of Equal Opportunity Employment and do not discriminate on the basis of any protected characteristic, including protected veteran and disability status.
Nearest Major Market: Sheboygan
Nearest Secondary Market: Green Bay