Assoc. Brand Manager
Sheboygan Falls, WI, US, 53085
Members of our marketing team work on all aspects of the brand and its portfolio of products, including consumer insights, advertising, consumer promotion, shopper marketing, new products, sales, operations and finance. As a member of this team, your responsibilities could include leading the development of integrated marketing efforts, leading advertising and packaging development, promotional and website development, creating and executing media strategies and plans, championing new products, advancing consumer insights and brand strategy, and collaborating with sales teams to develop strategic partnerships. The marketing team is an integral part of the organization’s overall success.
Position Overview
Johnsonville is seeking a passionate and strategic Associate Brand Manager to help drive growth in the Cooking Occasion category which covers products like rope sausage, ground sausage, frozen meatballs, and slices.
In this role, you’ll uncover consumer insights, shape category strategies, and collaborate across teams to bring innovative ideas to life. You’ll play a key part in developing and executing plans that strengthen Johnsonville’s growth in cooking occasions.
This position offers a clear path for career growth, whether within the brand team or across other functions, with the opportunity to eventually own a product line. It’s a chance to make an impact while building a long-term future with a company committed to developing talent.
Responsibilities
- Support Brand Manager in strategy development and brand planning for products in the Cooking Occasion.
- Lead near-term execution of brand and organizational strategies.
- Identify and activate consumer insights to drive brand relevance and category growth.
- Champion Johnsonville’s role as a premium sausage brand in cooking products by influencing category strategy pricing and promotional strategies, and execution at retail.
- Collaborate with cross-functional teams (Sales, R&D, Insights, Agency Partners) to align and activate brand strategies.
- Develop and deliver near-in innovation and renovation initiatives that keep the brand fresh and newsworthy, while partnering with brand manager to develop long-term innovation strategy and pipelines
- Lead integrated business planning and consumption forecasting in partnership with demand planning team.
- Provide ongoing analysis of brand performance, competitive activity, and category dynamics to inform decision-making.
Key Deliverables for this Position:
- Lead in the development of near-term planning, and support brand manager in the development of long-term strategy that aligns to our vision and drives profitable growth for the Cooking Occasion business.
- Leading voice on key consumer, category and competitive issues.
- Identify business issues and opportunities to develop strategic and programming recommendations to achieve brand goals.
- Responsible for on-going analysis supporting brand initiatives.
- Deliver and commercialize near-in Innovation that keeps the business newsworthy and grows share of shelf
- Lead ongoing evaluation of plans in order to deliver benchmarks set for brand and business performance, including market share growth, forecast accuracy, innovation contribution to sales growth and media effectiveness.
Education
- Bachelor’s degree in related field required
Experience
- 2–4 years of experience in brand management, consumer marketing, or category management, required
- Experience leveraging consumer insights and syndicated data (e.g., Nielsen, IRI, Circana) to uncover trends and inform brand strategy, pricing, and promotional plans preferred
- CPG or Food industry experience strongly preferred
- Experience managing or contributing to innovation projects
Skills
- Positive and enthusiastic, consistently pushes creativity and innovation
- Demonstrated ability to solve problems, create new business and/or elevate existing business to higher levels of performance
- Collaborative and can deliver strong results in close partnership with others across work areas, functions and geographies
- Innate curiosity as well as strong analytic capabilities, ability to leverage data to generate insights and drive evidence-based decision making
- Action oriented, with the ability to set priorities and achieve goals
- Comfortable dealing with ambiguity, acts with a high degree of integrity, humility and personal ownership
Other Requirements
- Travel: Less than 20% of your time
Benefits and Compensation
Members have potential for a monthly bonus and 401k with a company match. Members also have access to terrific benefits including affordable medical, dental and vision coverage; flexible spending accounts; disability and life insurance; and fertility and adoption assistance. Johnsonville also offers competitive paid time off, including paid parental time off, as well as access to the 24/7 onsite fitness center, and onsite medical clinic! Exact compensation may vary based on skills, experience, and location.
Applicants must be eligible to work in the country where this job is located, without requiring sponsorship now or in the future.
About our Company
Since 1945, our family-owned band of sausage-makers has invented better ways to make, eat and prepare crave-able sausage. Today, we are 4,000+ Members strong. We sell our famous sausage in all 50 United States and more than 40 countries. We have a culture built on the idea that if we make developing your talents our top priority, great business results will follow naturally. We call it The Johnsonville Way. It has been our secret sauce for decades, and we hope you get to experience it for yourself!
Johnsonville is an equal opportunity employer, including Vet/Disability.
We embrace the principles of Equal Opportunity Employment and do not discriminate on the basis of any protected characteristic, including protected veteran and disability status.
Nearest Major Market: Sheboygan
Nearest Secondary Market: Green Bay