Senior Demand Planning Executive (PrimaBaguz)
Selangor, MY, 43650
PrimaBaguz, established in 1987, is a Malaysian manufacturer renowned for its high-quality halal meat products consisting of frankfurters & sausages, cold-cuts, gourmet soups and sauces, meatballs and patties. Since 2020, it has been part of Johnsonville, a leading processed meat company from Wisconsin, USA. This acquisition strengthens Johnsonville’s foothold in Southeast Asia and enables access to global foodservice clients such as quick-service restaurants and HORECA services. Johnsonville aims to utilize PrimaBaguz’s halal expertise to expand into growing markets in Asia and the Middle East.
At PrimaBaguz, we believe our people are the core of everything we do. We create an environment where our members can learn and grow using our business as a platform to develop talent.
Position Overview
The position is responsible for managing sales demand planning, forecasting and analytics to support accurate business planning and the S&OP process. The role works closely with Sales, Customer Service, Supply Planning, Manufacturing and Finance to consolidate demand forecasts, analyse sales trends and monitor forecast accuracy. It also provides meaningful insights to support business decisions, improve planning accuracy and strengthen collaboration across Commercial and Operations.
Responsibilities
Sales Demand Planning
- Lead the monthly sales demand forecasting process by consolidating forecasts from Key Account Managers and Channel Sales Leads across all business channels.
- Develop SKU, category and channel demand forecasts using historical sales trends, customer pipeline, promotional activities and market intelligence.
- Partner closely with the Commercial Team to validate forecast assumptions, improve forecast discipline and enhance forecast accountability.
- Analyse demand versus actual sales performance, identify forecast variances and recommend forecast adjustments where appropriate.
- Monitor Forecast Accuracy (FA), Forecast Bias and other demand planning KPIs while identifying trends and recommending corrective actions.
- Support demand planning for new product launches, customer promotions and strategic commercial initiatives.
- Review and recommend improvements to demand planning methodologies, forecasting models and planning parameters to strengthen forecast accuracy and overall S&OP effectiveness.
Sales & Operations Planning (S&OP)
- Support the Sales Operations Lead in coordinating the monthly S&OP demand review process.
- Prepare demand planning reports, forecast analysis and presentation materials for monthly S&OP meetings.
- Work closely with Supply Planning, Manufacturing and Procurement to align commercial demand with production capabilities and inventory strategies.
- Identify supply risks, stock shortages, excess inventory and demand fluctuations, recommending mitigation actions where appropriate.
- Support budgeting, financial forecasting and annual business planning processes.
Sales Analytics & Business Reporting
- Prepare and maintain regular sales performance dashboards, demand planning reports and forecast KPIs.
- Analyse customer performance, sales trends, product mix, pricing and promotional effectiveness to generate actionable commercial insights.
- Support the Sales Operations Lead in preparing monthly business reviews, customer presentations and management reports.
- Provide ad hoc analysis and recommendations to support commercial strategies and business decision-making.
Cross-Functional Collaboration
- Work closely with Sales, Customer Service, Supply Planning, Manufacturing, Procurement and Finance to ensure demand plans are aligned across the business.
- Partner with Channel Sales Leads to review forecast assumptions, customer pipelines and promotional activities to continuously improve forecast quality and planning accuracy.
- Build collaborative relationships with internal stakeholders to improve planning effectiveness and customer service performance.
- Coordinate planning activities to ensure customer requirements are effectively communicated throughout the supply chain.
- Recommend practical improvements to forecasting methodologies, planning processes and reporting tools to enhance commercial planning effectiveness.
Education
Bachelor's Degree in Business Administration, Supply Chain Management, Statistics, Economics, Engineering, Finance or a related discipline.
Experience
- Minimum 3–5 years of relevant experience in Demand Planning, Sales Planning, Sales Operations, Commercial Analytics or Supply Chain Planning within the FMCG or food manufacturing industry.
- Hands-on experience supporting or participating in Sales & Operations Planning (S&OP) processes within an FMCG environment.
- Proven experience managing SKU-level demand forecasting across multiple customers, channels or product categories.
- Experience working with cross-functional teams including Commercial, Supply Planning, Manufacturing and Finance.
- Experience with ERP systems (SAP preferred), Power BI and demand planning tools will be a distinct advantage.
- Exposure to Retail, Foodservice and QSR channels is preferred.
Skills
- Strong analytical and numerical skills with the ability to translate data into meaningful business insights.
- Excellent planning, forecasting and organizational capabilities.
- Strong commercial acumen with a sound understanding of demand planning, forecasting and S&OP.
- Ability to translate commercial activities into actionable demand plans and operational insights.
- Advanced Microsoft Excel skills (Pivot Tables, Power Query, advanced formulas); Power BI experience is highly desirable.
- Strong communication and stakeholder management skills.
- Ability to influence stakeholders through facts, data and commercial insights.
- High attention to detail with excellent follow-up discipline.
- Proactive, self-motivated and able to manage multiple priorities in a fast-paced environment.
- High level of integrity, professionalism and accountability.
Other Requirements
- Member Status: Permanent
- Coach: Assistant Manager, Sales Operation (Sales Operations Lead)
- Department: Sales Operations
- Location: 43650, Bandar Baru Bangi, Selangor, Malaysia
- Working Hours: Monday - Friday (08:30 AM - 05:30 PM)
Benefits and Compensation
Applicants must be eligible to work in the country where this job is located, without requiring sponsorship now or in the future.
PrimaBaguz is committed to a respectful, diverse and inclusive workplace where equal opportunity is fostered throughout the organization. We do not discriminate and practice merit-based hiring practices, evaluating each candidate based on their skills, experience and fit for the role.