Key Account Executive - QSR (PrimaBaguz)
Selangor, MY, 43650
PrimaBaguz, established in 1987, is a Malaysian manufacturer renowned for its high-quality halal meat products consisting of frankfurters & sausages, cold-cuts, gourmet soups and sauces, meatballs and patties. Since 2020, it has been part of Johnsonville, a leading processed meat company from Wisconsin, USA. This acquisition strengthens Johnsonville’s foothold in Southeast Asia and enables access to global foodservice clients such as quick-service restaurants and HORECA services. Johnsonville aims to utilize PrimaBaguz’s halal expertise to expand into growing markets in Asia and the Middle East.
At PrimaBaguz, we believe our people are the core of everything we do. We create an environment where our members can learn and grow using our business as a platform to develop talent.
Position Overview
The role is responsible for supporting and driving sales growth with Quick Service Restaurant (QSR) customers. This role focuses on execution, account servicing, data reporting, and ensuring operational excellence to strengthen customer partnerships and achieve sales targets.
Responsibilities
Sales & Account Servicing
- Execute sales plans for assigned QSR accounts to achieve volume, revenue, and distribution targets.
- Support Key Account Manager in managing day-to-day account needs.
- Ensure product listings, menu activations, and promotions are implemented effectively.
- Visit customer HQ and outlets regularly to monitor execution, resolve issues, and capture opportunities.
- Follow up on orders, deliveries, and product availability with supply chain and operations teams.
- Train store teams on sampling activations.
Customer Relationship Management
- Build and maintain strong working relationships with purchasing, operations, and store-level contacts.
- Act as the first point of contact for customer inquiries, complaints, and service-related issues.
- Provide timely feedback and insights from the field to the sales team.
Business Development Support
- Assist in identifying new opportunities within existing QSR accounts (e.g., new menu items, new outlets).
- Collect competitor and market intelligence to support account planning.
- Support customer presentations, product samples, and menu development initiatives.
Data Reporting & Administration
- Track sales performance, customer compliance, and promotional results.
- Prepare regular sales activity and performance reports.
- Ensure timely collection of receivables and adherence to company policies.
Education
Diploma or Bachelor’s Degree in Business, Marketing, or related field.
Experience
- 2–4 years of sales or account servicing experience in FMCG or Foodservice.
- Exposure to QSR accounts preferred.
Skills
- Strong interpersonal and communication skills.
- Hands-on, customer-focused, and able to work independently.
- Proficient in MS Office; basic analytical and reporting skills.
Other Requirements
Willingness to travel and work flexible hours.
Benefits and Compensation
Why join us?
As a growing organization, PrimaBaguz offers a truly exciting career for a qualified candidate.
- Medical and dental benefits to support your well-being.
- Meal subsidy for added convenience.
- Accident and surgical insurance coverage for peace of mind.
- A friendly and professional work environment that supports collaboration and mutual respect.
- Training and development programs to help you grow your knowledge, skills, and career.
- Clear paths for career advancement within the company, we believe in promoting from within.
- The chance to be part of a remarkable team that values results, innovation, and dedication.
PrimaBaguz is committed to a respectful, diverse and inclusive workplace where equal opportunity is fostered throughout the organization. We do not discriminate and practice merit-based hiring practices, evaluating each candidate based on their skills, experience and fit for the role.