Assistant Retail Sales Manager (Gourmessa)
Selangor, MY, 43650
PrimaBaguz, established in 1987, is a Malaysian manufacturer renowned for its high-quality halal meat products consisting of frankfurters & sausages, cold-cuts, gourmet soups and sauces, meatballs and patties. Since 2020, it has been part of Johnsonville, a leading processed meat company from Wisconsin, USA. This acquisition strengthens Johnsonville’s foothold in Southeast Asia and enables access to global foodservice clients such as quick-service restaurants and HORECA services. Johnsonville aims to utilize PrimaBaguz’s halal expertise to expand into growing markets in Asia and the Middle East.
At PrimaBaguz, we believe our people are the core of everything we do. We create an environment where our members can learn and grow using our business as a platform to develop talent.
Position Overview
This role is responsible for managing relationships with distributors and retail customers, ensuring effective distribution, retail execution, market analysis, operational coordination, and the identification of new business opportunities to support sales growth and operational efficiency.
Responsibilities
- Serve as the primary point of contact for all distributors and retail customers, ensuring effective communication and maintaining strong working relationships to support business objectives.
- Manage product listing and distribution activities to ensure products are listed in the appropriate retail outlets and distributed effectively to achieve the desired market coverage.
- Coordinate closely with the Distribution Centre (DC) PIC to monitor stock availability and ensure stock flow remains uninterrupted to meet customer demand.
- Implement and monitor the 5Ps (Product, Price, Place, Promotion, and Packaging) as part of the retail strategy to ensure consistent execution across all assigned accounts.
- Conduct market intelligence and prepare reports, including competitor tracking, sales data analysis, and gap analysis, to provide insights and support business decision-making.
- Provide administrative and operational support by managing claims, maintaining proper documentation, and coordinating with internal departments to ensure smooth execution of activities.
- Identify and pursue new business opportunities to expand market presence and support the achievement of sales targets.
- Execute audit sampling activities in accordance with company requirements and ensure all relevant information is accurately recorded.
- Prepare and monitor SISO (Stock In Stock Out) reports submitted by distributors to track inventory movement and ensure sufficient stock levels are maintained.
Education
Diploma or Bachelor’s Degree in Business, Marketing, or related field
Experience
2–4 years of experience in sales or account management, preferably in FMCG retail.
Skills
- Strong interpersonal and communication/presentation skills.
- Customer-focused with good negotiation ability.
- Reporting and analytical skills.
- Commercially driven and results-oriented.
- Ability to work independently and as part of a team.
- Proficient in Microsoft Office (Excel, PowerPoint, Word).
Other Requirements
Willingness to travel and work flexible hours.
Benefits and Compensation
Applicants must be eligible to work in the country where this job is located, without requiring sponsorship now or in the future.
PrimaBaguz is committed to a respectful, diverse and inclusive workplace where equal opportunity is fostered throughout the organization. We do not discriminate and practice merit-based hiring practices, evaluating each candidate based on their skills, experience and fit for the role.